During the mid-1930's, Ray Hirschbach founded Hirschbach with a single truck and the basic philosophy that providing specialized, economical, on-time truck transportation service would create success not only for his company, but also for his customers. Skeptics became believers as Hirschbach transported bananas to the upper Midwest from customers in the Gulf ports. His excellent delivery record and the care he gave each load greatly impressed his customers.
Hirschbach's reputation for personal service spread and the company's growth accelerated rapidly. Manufacturers and producers, who had once relied exclusively on rail transportation, recognized Hirschbach's uncommon ability to provide for their specialized needs and economical, on-time service.